After Michael’s tour de force, “the entertainment world took notice,” says Hill.
In their different ways, points out David Hill, the former CEO of Fox Sports, two members of the same family demonstrated the vast potency and power of the Super Bowl halftime show. The final moments of that show were the most viewed in the history of television at the time. Steeg, producer Don Mischer and others convinced the King of Pop to perform one year later at Super Bowl XXVII in Pasadena. After that debacle, the league took halftime more seriously. Millions did: CBS’s Nielsen rating plunged from a 42.1 to a 32.8 during that time slot. In a masterstroke of counterprogramming, Fox had encouraged viewers to bail on CBS at halftime and surf over to its channel for a special edition of In Living Color. That show, hosted by Dorothy Hamill and Brian Boitano and dubbed “Winter Magic,” got critically clobbered. It was Steeg who first sat down with Sandy Gallin, the manager of Michael Jackson, after the fiasco of the Super Bowl XXVI halftime show in 1992, a snoozefest at the Hubert H. Magic Markered onto his back, below the words SUPER BOWEL, was the name of a gambling website, whose officials grumbled afterward that their guerilla marketing coup had been undercut by the surprise celebrity nudity immediately preceding it. Clad in a tear-away referee’s outfit, Roberts sneaked out of the stands at Houston’s Reliant Stadium, past security guards and onto the field, where he disrobed, then performed an Irish jig before being leveled by Patriots linebacker Matt Chatham.
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It is only dimly remembered, also, that the second-half kickoff was delayed by Mark Roberts, a serial streaker who had previously aired his wares at Wimbledon, the Tour de France, the Royal Ascot horse race (in full view of the Queen of England and the Prince of Wales) and-most daringly-the Running of the Bulls in Pamplona, Spain. Super Bowl XXXVIII featured six scores in the fourth quarter, three in the final three minutes, with Adam Vinatieri’s 41-yard field goal with four seconds to play lifting the Patriots over the Panthers. But people tend to forget that the contest eclipsed by Nipplegate was one of the most thrilling in the history of the Big Game.
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